Previously General Motors said that they have no plans of changing their Robot ad and even insisted that they will air the same ad on the academy awards. But due to insistent public clamor for the automaker to change its ad, finally General Motors gave in.
The automaker has agreed to modify its TV commercial which was aired last Sunday at the Super Bowl to put an end to the week long controversy surrounding the robot ad. The automaker will eliminate the bridge sequence since that is the part the mental health organizations have found offensive and alarming.
Mental health organizations have bombarded General Motors with protests about the ad, saying that the ad depicts suicide. General Motors says all it wants is to display the companys grave commitment in maintaining quality on its products unfortunately the ad ended as trivializing suicide.
It should be noted that GM was not the only one with an ad that received negative feedbacks. The Snicker Bar commercial of the candy maker Mars, Inc. had to scrap their ad and related web videos since gay rights organizations called it homophobic. But unlike General Motors, Mars Inc. took less than a day before deciding to deep-six its ad while GM has consumed five days to decide on the issue. According to GMs spokesman John M. McDonald, the issue being raised was a serious one, from a group of credible people and this is exactly what encouraged the company to modify the ad.
So why did it takes long for GM to decide? It should be noted that more than 93 million people saw the ad last Sunday which was considered to be one of the biggest TV audiences in US history but only a relatively small number of people have complained about the robot commercial of GM. This fact has lead the automaker to keep a firm stand not to change their ads, GM spokeswoman told USA Today that the automaker has no plans to change the ads since it has received more than a handful of complaints but not a tsunami. Plus let us not forget the fact that the robot commercial has cause the automaker millions of dollars which makes it understandable why General Motors have to consider all the odds before it decides to finally modify its commercial. To a company that is experiencing financial difficulties, revising a million dollar worth of project is not that easy since it will entail again for some additional cost.
General Motors Corporation is still the worlds largest automaker and has been the numero uno in the global industry sales for the past 76 years. GM was founded in the year 1908. Its global headquarters are located in Detroit. General Motors make use of the acronym GM to refer to the company itself and its line of auto products like the popular GM performance chip which are designed to enhance the performance of vehicles.